Tracking your SaaS sales pipeline metrics will help you get a feel for the performance of your sales process and how it affects your growth.
Traditional GAAP metrics face limitations in tracking the performance of SaaS businesses. So what are the important SaaS metrics to look at?
Are there any differences selling SaaS B2B vs. selling SaaS B2C? In the areas of Churn and Marketing, the answer is yes.
SaaS uses many different metrics. A popular one is the Rule of 40. But what is the Rule of 40, and why is it used?
The subscription business model has many benefits. But managing subscription details for numerous customers is challenging. Software can ease the burden.
Should you combine trial users with regular customers in your standard SaaS metrics, like MRR or churn? Best practices say NO!